TV Commercial. Over the years, our look may have changed but our famous olive oils have stayed the same, made with the same uncompromising standards as the man who started it all in 1867. IT ALL STARTED WITH ONE MAN FILIPPO BERIO. HIS SIGNATURE. OUR PROMISE Watch the TV commercial for the latest Filippo Berio brand campaign which traces the olive oil from the bottle all the way back to the tree in a way that connects the philosophy of the past with the relevance of today. The commercial ends with the iconic signature of Filippo Berio himself – which you’ll still see on every bottle.