Filippo Berio TV Ad
Filippo Berio, Filippo Berio, Filippo Berio, Filippo Berio, Filippo Berio, Filippo Berio, Filippo Berio Olive Oil! For all the food lovers in the world Filippo Berio is the first choice of olive oil.
Filippo Berio's television advertisement, currently airing on UK terrestrial, cable, free view and satellite features a reworking of the Italian composer, Rossini's, famous Largo al Factotum - Figaro's Aria - from The Barber of Seville.
Gioacchino Rossini (1792 - 1868)
Rossini occupied an unrivalled position in the Italian musical world of his time, winning considerable success relatively early in his career. The son of a horn-player and a mother who made a career for herself in opera, as a boy he had direct experience of operatic performance, both in the orchestra pit and on stage. His first operas were all performed in Italy. There then followed a period of success in Paris, leading to his final opera, Guillaume Tell, staged in Paris in 1829. The revolution of 1830 prevented the fulfillment of French royal commissions for the theatre, but in his later life he continued to enjoy considerable esteem, both in Paris, where he spent much of his last years, and in his native Italy. There he spent the years from 1837 until 1855, before returning finally to France, where he died in 1868.
Rossini's Operas
Of Rossini's three dozen or so operas, Il Barbiere di Siviglia (The Barber of Seville) is probably the best known, a treatment of the first play of the Figaro trilogy by Beaumarchais on which Mozart had drawn thirty years before in Vienna. Other well known comic operas by Rossini include La Scala di Seta (The Silken Ladder), Il Signor Bruschino, L'Italiana in Algeri (The Italian Girl in Algiers), Il Turco in Italia (The Turk in Italy), La Cenerentola (Cinderella) and La Gazza ladra (The Thieving Magpie). More serious subjects were tackled in Otello, Semiramide, Mose in Egitto (Moses in Egypt) and the French Guillaume Tell (William Tell), based on the play by Schiller. The Overtures too many of these operas are a recurrent element in the repertoire of the concert-hall.
For Food Lovers
The commercial has been adapted by creative agency Landmark Mayo Communications Ltd to bring it in line with the ongoing press campaign based around the theme, Filippo Berio Olive Oil 'For Food Lovers.' A concept developed to emphasise the importance of using quality olive oil in the preparation of fine foods.
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