Filippo Berio TV Ad

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Filippo Berio's new television advertisement, currently airing on both UK terrestrial and cable stations, features our respectful reworking of Italian composer, Rossini's, famous Largo al Factotum - Figaro's Aria - from The Barber of Seville.

Gioacchino Rossini (1792 - 1868)

Rossini occupied an unrivalled position in the Italian musical world of his time, winning considerable success relatively early in his career. The son of a horn-player and a mother who made a career for herself in opera, as a boy he had direct experience of operatic performance, both in the orchestra pit and on stage. His first operas were all performed in Italy. There then followed a period of success in Paris, leading to his final opera, Guillaume Tell, staged in Paris in 1829. The revolution of 1830 prevented the fulfillment of French royal commissions for the theatre, but in his later life he continued to enjoy considerable esteem, both in Paris, where he spent much of his last years, and in his native Italy. There he spent the years from 1837 until 1855, before returning finally to France, where he died in 1868.

Of Rossini's three dozen or so operas, Il Barbiere di Siviglia (The Barber of Seville) is probably the best known, a treatment of the first play of the Figaro trilogy by Beaumarchais on which Mozart had drawn thirty years before in Vienna. Other well known comic operas by Rossini include La Scala di Seta (The Silken Ladder), Il Signor Bruschino, L'Italiana in Algeri (The Italian Girl in Algiers), Il Turco in Italia (The Turk in Italy), La Cenerentola (Cinderella) and La Gazza ladra (The Thieving Magpie). More serious subjects were tackled in Otello, Semiramide, Mose in Egitto (Moses in Egypt) and the French Guillaume Tell (William Tell), based on the play by Schiller. The Overtures to many of these operas are a recurrent element in the repertoire of the concert-hall.

For more information about Rossini and to hear more of his music, please visit:
www.naxos.com/composer/rossini.htm

A Masterpiece in Olive Oil

The use of this masterpiece in Italian opera, combined with another Italian masterpiece, Filippo Berio Olive Oil, and brought together with dancing images of fine food, creates a delicious medley of passion, flavour and pleasure.

The advertisement was created by Filippo Berio's Creative Agency, The Teds, who approached the UK's leading Food Stylists and a very well known Director of Photography to produce the delicious 'look' of the commercial, shot over a period of two days at one of London's top film studios.

The operatic voice, which of course takes centre stage, was provided by a renowned singer who often graces the stage at London's Covent Garden Opera House, and the final 'voice over' was provided by Hugh Dennis. Hugh is one of the UK's most in demand voices, and perhaps best known as the co-star of Radio 4's 'The Now Show' and, on TV, 'My Hero' and 'Mock the Week'.

If you'd like a copy of our advertisement or our music score please click on Contact us.

Filippo Berio. A Masterpiece in Olive Oil, on TV.

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